When Di Bruno Brothers Cheese Shop made its 1939 debut in a humble 600-square-foot space in Philadelphia’s Italian Market, its owners could hardly have foreseen that their descendents would be selling gourmet food products all over the country.
But Di Bruno Brothers’ third generation proprietors, Billy and Emilio Mignucci are credited with growing their family’s seventy year-old cheese and gourmet food business exponentially since taking the reigns in 1990. In addition to launching a basic website to sell products around the country in 1996, the cousins opened a vast, multi-million dollar gourmet market at 1730 Chestnut Street in Philadelphia in 2005.
Opening the Center City store validated Di Bruno Brothers’ position as a major player in the cheese and charcuterie business in the Philadelphia region; but becoming the leader in cheese and specialty foods in the Delaware Valley was only part of the dream. The Mignuccis and their team wanted to be recognized as one of the best choices for the products they sell. And they wanted that to extend well beyond the Philadelphia region, as their goal was to reach a worldwide audience and compete with online leaders, including Dean and Deluca and I Gourmet.
And in conjunction with 03 World, a brand communications company that specializes in online strategy, web design, and custom development, Di Bruno Brothers has done just that. After six months of cooperative immersion, discussions, photography, programming, and implementation, Di Bruno Brothers unveiled a state-of-the-art website that allows consumers anywhere to browse, learn, buy, and experience the seventy years of personal touch and expertise that makes the company a uniquely distinctive leader in the world of cheese and gourmet foods.
At the heart of this new website is the blog feature, which headlines posts written by several Di Bruno employees, local foodies, expert cheesemongers, and Di Bruno’s own self-proclaimed culinary pioneers, spotlighting everything from recipes to news and events, along with various deals and discounts. Thus, the online customer often learns more about the experts suggesting the products they offer than the in-store customer. Consumers can not only learn about serving suggestions, product history, pairing recommendations, etc., they can easily buy products referenced in the blog without having to maneuver around the website. This feature makes the site uniquely easy to use and sets it apart from the competition.
So be sure to check out http://www.dibruno.com to see firsthand how the Di Bruno Brothers has evolved to become a leader in the world of specialty foods online sales.
Bon Appétit!
TAD
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